1) Post incredible praise over a product that was sent to you by the producer, extoll its virtues without any proof, and if possible, focus on taste and claim it's the "best" at "name that presumed nutritional attribute" ever and that you couldn't live without it.
2) Repeat every health benefit mentioned on the product's website without noting that this information is all from that website, and you've done no research to validate or confirm any of the health claims. Here's part of the vegan blog post that prompted this post, with my italized comments... the "bold" text is directly from the product's website and was cited by said blogger verbatim:
O.N.E.™ Coconut Water is excellent for replacing lost electrolytes from exercise or illness
[yeah, 60 mg salt (2% daily) and 670 g of potassium (19% daily)... big whoop... how did those Kenyan marathoners ever do without coconut water to replace their lost electrolytes? I think this is a typo and it's only 670 mg of potassium.]
O.N.E.™ Coconut Water is an all-natural sports/energy drink
[does this really mean anything significant? "All-natural" and "energy" (just 15 g of carbs (5% daily requirement)]
O.N.E.™ Coconut Water is a natural isotonic beverage – contains a similar level of electrolytes found in human blood.
[So, with this logic, would drinking blood be a good idea? "isotonic" just means the same salt concentration as is in blood. Notice the fine marketing spin on the concept.]
O.N.E.™ Coconut Water may help promote smoother, more hydrated skin
[Wow, it "may" help promote, etc. Maybe it might also provide eternal youth! You never know...]
O.N.E.™ Coconut Water is non-allergenic
[Presumably... is this really a big issue and has it been thoroughly researched? Just more marketing b*s*t.]
O.N.E.™ Coconut Water is rich in potassium. Potassium helps regulate blood pressure and heart function
["Rich" in potassium is good? Check this out:
...yes, potassium helps regulate blood pressure and heart function, but the only reason to bring this up is to IMPLY that this high-priced liquid placebo will do the same for you. This stuff, if they didn't make a typo, has much more than the daily recommended amount by health.gov above). More likely, it's 670 mg of potassium. Yup, more than a banana (470 mg) as they note on their website. Big deal. You could buy 3 to 4 POUNDS of bananas for the probable cost of one bottle of O.N.E. Coconut Water. Anyway, here's a list of potassium amounts in fruits/veggie/etc., for comparison.]
O.N.E.™ Coconut Water is an effective oral rehydration medium and keeps the body cool."
[So are water, beer, chilled wine,a nice Mojito, cold juice, and even better, water and a fan, for "exrteme enhanced effective oral and environmental rehydration."]
3) giveaway free samples of said product that the company sent you.
And, in the event you've read the info at O.N.E.'s website, "gently flash pasteurized" is a marketing way of saying "we boil this stuff at 160 to 165 degrees for 15 to 30 seconds."
But, at least they didn't point out or claim that it's Kosher, has no wheat gluten, no animals were tortured during it's processing, and is trans-fat free --- as some of the vegan junk food producers do.
What a waste of money... Be a Happy Hydrovore! Stick with water and/or fruit. Environmentally sound, fresh, nutritious. Way natural...
...and always do your homework. The more something is praised, promoted, and marketed, the greater the claims, stated virtues and promises, the more you should be skeptical and do a little bit of research to know what real and what's hype, especially if lazy bloggers or prouct promotors don't:
"Use the Google, Luke."
