The following is excerpts from an article about KFC's "pink" buckets for donation to a breast cancer charity. Personally, I find this offensive. It's like "pink soda cans" to fight childhood obesity, or "pink cigarette packs" to combat lung cancer.
Some excerpts from the full article:
The campaign has already raised $2 million in its first week alone. While corporate partnerships like the "pink bucket" provide essential non-profit funding for breast cancer advocacy, Komen's current campaign raises the question among some critics: is pink promotion being taken too far?
... KFC has over 5,000 restaurants nationwide, 900 of which are in communities that Komen currently has no presence or outreach in, so when the fast food chain expressed interest in a partnership, Komen took it as an "opportunity to connect and educate," Rader says. "Mother's day is typically KFC's biggest sales day, so the idea was that this would be a good window for this promotion," Rader [director of marketing and communications at Susan G. Komen for the Cure] says. "We find that when people see these kinds of promotions, they act on it, whether by going to the website, talking to a neighbor or a doctor, and that's critical to us -- that awareness."
...According to medical experts, there is an established connection between eating fatty, high caloric food and the risk for breast cancer [apparently, the "experts" haven't read history's largest study on diet, "The China Study," where Campbell pretty much implicated all animal protein as cancer enablers]...
... Still, for all the progress and all the research, the number of women dying of breast cancer has not really gone down, she [Rock, who researches the connection between diet and breast cancer at University of California, San Diego] says. "We're doing something wrong [in our prevention efforts], and one of the things we're doing wrong is how we eat."
I watched my mother develop breast cancer and die on Mother's Day when I was 14 years old. It was awful, and Komen has sold their soul to KFC for tainted donations, taking those funds from the people who can least afford such, and who, ironically, because of their ignorance, will most likely to pay a helluva cost in heart disease, cancer, and Type II Diabetes as a result of what they eat. This is blood money, and hypocritical to the max. The Susan G. Komen for the Cure group should be thoroughly ashamed.