Without realizing the temporal consequences, many vegan bloggers have taken a liking to receiving free vegan food products from companies, and then promoting them, regardless of the nutritional content, and generally ignoring same. They praise and praise the products, offer giveaways, and all to drive more traffic to their blog. They usually cite product claims straight from the company's website without investigating their validity.
I've written about this many times. Most recently here, here, and here.
In correspondence with a long-term vegan online friend today (and owner of an extremely popular vegan blog), my friend pointed out that these bloggers are, in effect, promoting unhealthy (fatty, salty, sugary) junk food to the vegan community, and since they've blogged about the product, they have, in effect, provided FREE ADVERTISING FOR THIS JUNK FOOD FOREVER.
How proud they must be... a new term comes to mind to describe them: the Perpetual Vegan Shill.
Encouraging people to buy and consume excessively fatty fake cheeses, ridiculous fatty and sugar-laden candy bars, and other nutritionally useless products. And with the Internet, it's forever on their blogs. They should be totally ashamed, especially those bloggers who extoll "healthy" vegan food and "no to low fat vegan recipes" on their blogs but get all excited about giving away highly processed vegan junk food.
But wait! They'll get more free vegan products to eat and write about, and the cycle perpetuates itself.
Very very sad. Selling your vegan soul for free products by promoting vegan junk food, forever... and in return for encouraging people to eat badly, you get more free food and more hits! Is it really worth it?
IMHO, to quote John Lennon, "Instant karma's gonna get you."
[09_0911: Addendum: Wow! The Happy Shillavore has just posted another giveway of Newman's Own Chocolate Bars (only if you subscribe to her Newsletter). How weird.... a vegan chef promoting no to low-fat vegan recipes giving away free high fatty/sugary vegan candy bars (nutritional analysis and original commentary here) to stimulate site hits and Newsletter subscriptions How sad.]