NADD - Nutritional Attention Deficit Disorder

Here's a post from a vegan blogger criticizing a SoyJoy Bar (http://kblog.lunchboxbunch.com/2009/06/soy-joy-bars-butter-eggs-cheese-joy.html)  --- she's so proud of her posts that she prevents me from linking to them here) has having too much saturated fat (3.5 grams, 6 grams of total fat) for one serving.  Normally, I'd praise this insightful conclusion.  Here's an excerpt:

"Soy is Joy. I applaud SoyJoy's plight to bring high quality whole ground soy bean to the mass markets of people. But there is a lot of confusion and propaganda from their marketing. I will bet a lot of people eat these bars thinking, wow I'm being so healthy right now. But 3.5 grams of saturated fat from one tiny bar is not so healthy. "

However, a few weeks later, she's promoting Newman's Organic chocolate bars (http://kblog.lunchboxbunch.com/2009/07/newmans-signature-series-chocolate.html) , and the vegan version that "tastes so good" weighs in at, yup, 16 grams of saturated fat (28 grams of fat total, almost FIVE times that of the SoyJoy Bar) a single serving:

"For the most health benefits, go with the 70% Super Dark Chocolate flavor. Super Dark ingredients: Organic Dark Chocolate (organic chocolate liquor*, organic evaporated cane juice, organic cocoa butter*, soy lecithin [an emulsifier], organic vanilla). Bars are around 300 calories. When it comes to chocolate, this is some of the good stuff."

WFT? If you ask me, possible signs of "nutritional attention deficit disorder".  Contrast 28 grams of fat (and 330 calories) in a single serving chocolate bar with the 14 to 20 grams of fat per day TOTAL recommended by Drs. Esselstyn and Ornish (the only people to successfully reverse heart disease, and Dr. Neals Barnard (has reversed diabetes through low-fat vegan diet).  Here's 15 Reasons to Avoid Added Fat (and all referenced).

Guess a bigger more unhealthy high chocolate bar with really minimal nutritional value at all & a helluva lot of saturated fat (but it tastes good!!) from a company that's donated a lot of money to charities (but not enough to cover the health care costs of eating their products), is better than any tiny more nutritious one.

Personally, I find this kind of dietary casuistry upsetting, and further evidence that one should take anything this blogger writes about with a pillar of salt.  She appears to play a bit fast'n'free with the term "health."

ADDENDUM:  after posting the above, a friend pointed out that I cited a study awhile back about chocolate and its impact on cardiovascular health.  There have been other studies about chocolate and blood vessel inflammation, I haven't spent much time on that issue.  However, the dangers to the heart from saturated fat and the ability of a low-fat vegan diet to reverse (and in theory) prevent heart disease have involved a considerable amount more people (and age ranges) and twenty years of peer-reviewed research from two independent researchers. 

Furthermore, as I noted in the other post, the impact of added fat to the elasticity of your arteries has been measured many times, and I seriously doubt that the chocolate in the bar mentioned above would cancel out both the total fat and saturated fat issues.  I consider a chocolate bar, as the ingredients described above, still essentially devoid of useful nutrition.  A lot of sugar, cocoa, cocoa butter, and taste stuff.  Hardly a whole food, just a sweet food-like product that feeds an addiction to sweets.