"[This film]... rings the alarm for the need to develop an ecological consciousness. The film illustrates that the organic food debate extends well beyond personal choice and into the realm of social responsibility.
Each of the film’s characters is intimately connected to the organic world; they’re farmers, activists, and scientists. While many folks can easily endorse “organic,” the characters in the film take the discussion beyond just shopping for another eco-label. As we glimpse into each of their lives, we see how organic agriculture has the potential to solve many of our environmental and health problems. The film will explore how organic farming can be used as a soil and air protection system, a healthy solution to toxic pollution, and an innovative means to combat global warming.
WHAT’S ORGANIC ABOUT “ORGANIC?” delves into the debates that arise when a grassroots agricultural movement evolves into a booming international market. As the film moves from farm fields to government meetings to industry trade shows, we see the hidden costs of conventional agriculture. We also see how our health, the health of our planet, and the agricultural needs of our society are all intimately connected. The film compels us to look forward, towards a new vision for our culture and encourages us to ask, “What should our future food system look like?”
[Love the phrase: "conscientious consumption" from the trailer. The "about" excerpt above is from the really kewl and resource-full website here. Check it out and pass the URL around. Oh, and go low-fat vegan... been too busy harvesting, preserving, planting, watering to do much else than this quickie post... still slow in typing with finger recovering...]
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