Whole Foods Lunchbox Program: Whole Foods Bull$hit

This is a wonderful example of a vegan blogger's absurdity regarding veganism, corporate PR, and nutrition (http://kblog.lunchboxbunch.com --  she won't allow links from my blog to hers and re-directs them (that's how proud she is of her work), which, if you think about it, is pretty stupid.  Why wouldn't she want people to read her posts?).

In this post, http://kblog.lunchboxbunch.com/2009/09/whole-foods-healthy-school-lunch-video.html, she promotes the Whole Foods Lunchbox Program and a video contest.  A classic Corporate PR attempt to spin Whole Foods stuff into healthy meals for kids.  And yet, she promotes it.  WTF?  Here's the link to their recipes (the sub-links sometimes don't have URLs):

"Does your child's school need a healthy lunch revolution? Well you're in luck because Whole Foods is sponsoring the Healthy School Lunch Video Contest featuring Chef Ann Cooper, "The Renegade Lunch Lady". The contest is all a part of their "School Lunch Revolution" campaign currently underway. "  (words of wisdom from Kathy)

Here's the catch:  check out the link to their website.  NOTHING under vegetarian yet (guess they were too busy).  Here's the recommended "cheeseburger" recipe link, and there's nothing without dairy in the "calcium" recipes menu option.  There's also no recipes under "Fruit" (guess that's a toughie).  Most of the Whole Grain recipes involve dairy, and or meat.  Oh, it's got a "great" section on "Red Meat" recipes.  And ALL the category "protein" recipes contain meat.  Whole Foods ain't got beans?

Way to go Kathy!!  Whole Foods is promoting largely meat and dairy based lunches for kids, and you in turn, probably without bothering to look at their website, are doing the same.

And you have the nerve to call yourself a "happy, healthy vegan."  You're promoting an unhealthy meat and dairy-based lunch program that is anything but lucky.  It encourages obesity, cancers, diabetes, and heart disease.  And in children...

What is lucky, is maybe some people will read this and realize that this kind of lack of basic research into nutrition, content, ingredients, and the demonstrable adherence to whatever a product's company says on their website without analysis, isn't doing anyone any good.  Digital fluff, nutritional hype.

IMHO, promoting a meat and dairy-based lunch program, as a self-proclaimed vegan, is hypocritical.  And, again, imho, you should be ashamed.