Neuromarketing: Campbell's Soup & ??

"The suits at Campbell's tested people's subconscious "neurological and bodily responses" to different images to guide the redesign of their label. Campbell's now knows, for example, that you feel more emotionally engaged with your soup when it looks warm and that you don't care about spoons. The neuromarketers are in your head!"

So, what makes one think that companies selling vegetarian or vegan products won't do the same?  My personal  advice: the best nutritional strategy is to minimize what you buy to eat that comes out of a can, plastic package, tube, bag, bottle, box, jar, or can.  They usually contain lesser quality food from the "gitgo," ...and... are more expensive than the cumulative sum of the raw ingredient equivalents.

As to Campbell's Soups, the ingredients in most of their soups are appalling and disgusting enough in general that if the average person actually read the nutritional label in detail, they might reconsider buying this generally fatty and sodium-filled laboratory processed swill.

FROM:
http://www.good.is/post/campbell-s-new-neuromarketing

Comments

[J]

I came across this doing a google search. I'm not a vegan. But I did read the label, and yes tossed it. The taste is made me read the lable. I normally eat all natural, unprocessed food. But every since I got the stomach flu, I've be having trouble eating. I was on a time crunch, and had to eat something. Stopped by drug store, got to work, heated it up. The first spoonful tasted like nuclear run off (don't know personally, just for dramatic affect lol). It's a shame the government is paying people to work in the FDA, when they allow corps to poison America anyway.

[Yeah, those meat-based soups are awful... labels read like cheap dog food! I find eating as little that comes out of a can as possible most healthy for me.

Thanks for your note! Hope you get to learn more about vegans from my blog (although know that I'm sometimes a bit more forceful and tactless than many...

Best regards, Mark]

[Peter]

Hi Mark,

I too as a whole food low fat vegan follow a similar strategy. As far as canned food goes the only products I buy are canned beans and canned tomatoes (the worst additive here is probably salt).
I would add a further piece of advice 'the more claims that are made about a processed food the more closely you have to read the nutritional label'. It's like reading a contract i.e. read the fine print in detail. It's often mind boggling to read the ingredients list in processed foods especially how long they sometimes are with many unpronounceable and unrecognisable ingredients. It's amazing what passes as food in the processed foods isles of supermarkets. Another strategy is 'stick to the periphery of supermarkets' i.e. the F&V section. This is the real health food section and not what manufacturers would like you to think is health promoting.
The great thing about home made soup is that you can cook a large quantity that is then good for a number of meals as well as being cheap.

Regards,

Peter

[Good advice... yeah, the only things in cans around here are tomato paste, beans (for emergencies, I generally cook and freeze my own), and sometimes pineapple chunks.

Many years ago my ex-fiancee came back from work laughing during a holiday food drive... she had to tell them the only canned products we had were tomato paste (I did all the cooking).

In general, I do believe if it comes in a box, can, or bottle, it's most likely what I call now "secondary" or "tertiary" food... lesser quality then the primary.

I find that a crockpot (or crockette) is marvelous for soups, stews, sauces, and curries... makes it so easy (and inexpensive) to make a healthy meal. Most of my raw comes from salads and fresh fruits.

Thanks for your note... Best regards, Mark]