"With salt under attack for its ill
effects on the nation’s health, the food giant Cargill kicked off a
campaign last November to spread its own message. “Salt is a pretty
amazing compound,” Alton Brown, a Food Network star, gushes in a Cargill
video called Salt 101. “So make sure you have plenty of salt in your
kitchen at all times.” The campaign by Cargill, which both produces and
uses salt, promotes salt as “life enhancing” and suggests sprinkling it
on foods as varied as chocolate cookies, fresh fruit, ice cream and
even coffee. “You might be surprised,” Mr. Brown says, “by what foods
are enhanced by its briny kiss.”
[Yeah, the "kiss of death"]
By all appearances, this is a moment of reckoning for salt. High blood
pressure is rising among adults and children. Government health experts
estimate that deep cuts in salt consumption could save 150,000 lives a
year...
[that's a low ball estimate... check out my
earlier post here for referenced statistics] the industry is
working overtly and behind the scenes to fend off these attacks, using a
shifting set of tactics that have defeated similar efforts for 30
years, records and interviews show. Industry insiders call the strategy
“delay and divert” and say companies have a powerful incentive to fight
back: they crave salt as a low-cost way to create tastes and textures.
Doing without it risks losing customers, and replacing it with more
expensive ingredients risks losing profits...
[and clearly profits
are more important than healthy people...]
...Salt also works in tandem with fat and sugar to achieve flavors that
grip the consumer and do not let go — an allure the industry has
recognized for decades. “Once a preference is acquired,” a top scientist
at Frito-Lay wrote in a 1979 internal memorandum, “most people do not
change it, but simply obey it.”
[Essentially acknowledging it's
addictive]
...Salt started out more than 5,000 years ago as a simple preservative.
But salt and dozens of compounds containing sodium — the element in salt
linked to hypertension — have become omnipresent in processed foods
from one end of the grocery store to the other.
...The food industry releases some 10,000 new products a year, the
Department of Agriculture has reported, and processed foods, along with
restaurant meals, now account for roughly 80 percent of the salt in the
American diet. The rest comes from the kitchen salt shaker or occurs
naturally in food. In promoting cooking with salt, Cargill and its star
chef, Mr. Brown, said they recognized the health concerns and
recommended “smarter salting...”"
[How about intelligent
non-salting?]
The above are selected snippets from this
article. It's depressing when one realizes that, just like with
the successes of the dairy, meat, sugar, and fat industries have had in
convincing people and regulators that they're doing nothing wrong, the
salt industry will probably stave off or delay most serious efforts to
reduce sodium consumption for many years. Indeed, if so many vegans
still consume much more sodium (Tamari, soy sauce, Bragg's), added
non-food fat as olive oil (ridiculous amounts), and sweetner (with
abandon), than even the American Heart Association recommends, how can
we expect the "average" American not to do the same?
In my
experience it takes (1) believing in the facts, (2) a determination
that you will reduce your addictions to fat, sugar and salt to
facilitate a healthier life, and (3) staying with it long enough to
enable your taste receptors, as Dr. Esselstyn puts it, be
re-calibrated. It can be done, you just have to want to.
For some it's easy, for some it's not, for all it's advised.
Them's the facts. Added sugar, fat, and salt, are the unholy (and
highly addictive) trio. Reduce consumption of them, and you increase
your chances for a longer, healthier, and happier life.